"EXCELLENCE IS NEVER CREATED BY CHANCE.
IT TAKES TIME, DEDICATION, PASSION, GOOD TASTE
AND A GREAT DEAL OF TALENT."

01/

GROWING BIG, STAYING SMALL.

Salvatore Piccolo’s story is interwoven, like the thread of a fabric, with the innermost soul of Naples, with its past, its architecture, its people and its secret alchemy but also with its vitality and its desire to reinvent itself. Way back in 1351, in the church of S. Eligio al Mercato, the Confraternita dei Sartori (Tailors Association) was established and, with it, the famous Neapolitan tailoring academy. Salvatore’s mother, Maria Cavagnoli, was also proficient in this ancient and refined art and made bespoke shirts from home in the same district of Piazza Mercato. At the age of fifteen Salvatore was already working for a shirt factory as a warehouseman.

In the eyes of the eager boy, filled with dreams and desires, that warehouse crammed full of fabrics seemed like a treasure trove full of wonderful secrets to be elicited and held close to the heart. The following year, Salvatore decided to merge his skills with his mother’s half a century of experience and, together, they opened a small shop producing tailored-made shirts for relatives, friends, acquaintances and merchants in the neighbourhood.
Salvatore worked side by side with his mother; he observed her actions and those of the master tailors with whom she collaborated and, day after day, client by client, he learnt all about the intricate cutting techniques and design. Within a short time the demand for their customised shirts increased; the small shop became a factory and recognition for Salvatore’s work reached far beyond the local district, he began to be appreciated by influential Neapolitan and international clients. His true passion, his fine-tuning, his innovative and refined creativity all become indispensable tools which took him outside Italy. London, Monaco, Qatar, Azerbaijan all beckoned… his shirts became acclaimed globally. And in each place Salvatore was ready to meet the demands of an increasingly loyal, knowledgeable and discerning clientele.

HIS AUTHENTIC PASSION, HIS REFINEMENT,
HIS ELEGANT AND INNOVATIVE CREATIVITY ALL
BECOME THE INDISPENSABLE TOOLS WHICH TOOK HIM OUTSIDE ITALY.
LONDON, MONTE CARLO, QATAR, AZERBAIJAN, TOKYO.
HIS SHIRTS HAVE SEDUCEDTHE WORLD.

From New York to Tokyo, his creations were distributed in the world’s most prestigious stores; however, his passion and his desire to get involved and to confront new challenges seemed to have no limits. So, to give vent to his desire to look to the future he began to create jackets, ties and scarves offering a total-look for menswear that was elegant and contemporary. Just like his beloved Naples, Salavatore is no longer a city but a universe. He experiments; he mixes inspirations, colours, details and trends combining British, American and Italian styles with Neapolitan and Japanese artisan skills and manages to successfully redefine a classic, without necessarily distorting it or reinventing it.

02/

ENVISAGED BY HAND

Concept and creation. Knowledge, know-how and savoir faire. Artisan and fashion designer. All of these labels and roles are ephemeral with Salvatore Piccolo. He is equally designer, entrepreneur and tailor; he takes an active and passionate part in the production process, from the collection design through to the choice of fabrics and the training of his tailors and pattern makers. He is involved in the management of his influential clients and meetings with entrepreneurs and buyers. His shirts and jackets are not only "hand-made", but "hand-envisaged". Expert hands and an industrious mind, strong creative intuition and finely-honed cutting skills… Salvatore Piccolo’s clothes seem to be not just made-to-measure but "designed-to-measure" onto the body and soul. His priority is to satisfy the human being’s most genuine and most profound need for elegance, stepping way beyond the superficiality of fashion and even beyond tradition. Elegance comprises interiority, colours, refinement and subtle equilibrium.